Article on Jodo.biz in New Media Age yesterday

22.12.06
News: King of Shaves founder opens site to 'monetise brainpower'

Platform: Internet Author: By Andrew McCormick Source: NMA magazine Published: 21.12.06

Will King, the founder of shaving brand King of Shaves, has launched an online service that rewards users for solving problems.

www.Jodo.biz invites people to post problems and questions online. They place a value on the answer to reward the user who comes up with the best one.

It aims to get users to sign up to the service through the tagline 'Sign up, share know, make dough'.

King said that Jodo.biz can be best described as a network of knowledge merchants aimed at "monetising brainpower".

"The short-term aim is to get 10,000 people a month posting questions on the site," he added.

Jodo.biz employs payment system PayPal. It's the latest venture for King, who launched King of Shaves in 1993 and bought the website shave.com in 1995.

He said he will start a drive to get users to the site in early 2007.

jodo.biz
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